The Varta is the leading source of news and insight serving the brand marketing ecosystem. The Varta award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, The Varta is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
Our Approach
- The Varta believes in news with impact. News that touches you, me and masses is the basic brief. It has an innovative programming mix and content reigns supreme in this channel. “Content is king” is the cornerstone of The Varta basic foundation as it comes from none other than the promoter himself who has been a journalist before becoming an entrepreneur.
- The basic USP of the portal is to provide news differently; giving it the best in depth coverage as far as regional space is concerned. Not only the channel has done well in the breaking news space but also well when it comes to interactivity.
- Our programming is designed to cater to a wide range of audience’s right from school children to office goers, from a house wife to businessmen/ women, from a budding sportsperson to entertainment seekers in different time slots.
- The channel not only takes up people oriented issues, thereby providing a platform to the aggrieved masses but also takes their voices to the corridors of power. We demand solutions from the ruling class rather than accepting political answers.
- One of the features that make the channel completely different is the campaign stories that it has done and taking every campaign to its logical conclusion.
- As we continue to grow, we intend to focus more on the different cities in the different time slots.
